Posts by Lars-Otto Bjerkeng
Julie joins the WPG Team
We Play Green is thrilled to announce that Julie Blakstad has joined the WPG Team! Julie is making quite a name for herself on the pitch having already made the starting lineup for the Norwegian national team and playing for Manchester City and BK Häcken. However, Julie’s passion for protecting the climate and the environment…
Read MoreDiane for BBC Sport
There’s no doubt that football’s popularity has grown exponentially over the years. In 2018, FIFA reported 3.5 billion viewers for the Men’s World Cup, and the that Women’s World Cup audience doubled in 2019. By 2022, an estimated 5 billion viewers watched the Men’s World Cup. Thus, international tournaments are attracting more viewers, and this is…
Read More#2Community in Heerenveen
We Play Green is proud to have the SC Joure MO-15 girls’ team as junior ambassadors of the #2Community! These girls are a shining example of how a team can be role models and encourage their local community to play their role in the fight against the planetary crises. The #2Community is a versatile and…
Read MoreDiane Caldwell Joins the WPG Team
We Play Green is excited to welcome professional footballer Diane Caldwell as the newest member of the We Play Green Team! As a player for the Republic of Ireland national team and Reading FC in the English WSL, Diane is not only known for her skills on the pitch, but also for her commitment to…
Read MoreWPG joins forces with sc Heerenveen
We Play Green is excited to support sc Heerenveen in their mission to become the most circular club in the Netherlands, and the Samen Circulair Heerenveen Foundation in making Friesland the most circular region in Europe by 2025. Our ties to sc Heerenveen run deep as it was the old club of We Play Green’s…
Read MoreWPG & EU Climate Pact
Check out the segment WPG/Morten were featured in for the ZDF "Climate endgame" documentary! We Play Green was represented by our founder and Climate Pact ambassador, Morten Thorsby, at the EU Climate Pact's 2nd-year anniversary event in Brussels, Belgium. With the opportunity to speak with the DG Climate team, engage with Vice President of the…
Read MoreMorten for UNEP
The founder of We Play Green, Morten Thorsby, was interviewed by UNEP as a signatory of their new Sports For Nature Framework. In this article, Morten discusses his activism, and how the framework aligns with We Play Green’s mission to mobilize the global football community using the universal language of sports. Click here to…
Read MoreWPG joins the EU Climate Pact
We Play Green is proud to announce that we have joined the European Union Climate Pact as part of the European Green Deal. The EU Climate Pact is a movement of individuals and organizations dedicated to building a more sustainable Europe. By joining the pact alongside our founder, Morten Thorsby, who is a Climate Pact…
Read MoreZach on the BBC
This week, our team player Zach Banzon was a guest on the BBC World Service Podcast, The Climate Question. The podcast discussed the so-called sustainability claims from the 2022 World Cup in Qatar. Alongside climate activists and journalists, Zach got to share his unique perspective and experience on climate action within his football community in…
Read MoreWPG in WWF COP15 Campaign
“The World Cup is not the only major global event happening this December. In Montreal, Canada from the 7th- 19th of December, COP15 presents us with the opportunity to defeat one of Earth’s toughest opponents – nature and biodiversity loss. Just like how the Paris Agreement of 2015 united the world against the climate crisis,…
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