The green transition is too slow. Together we can change this.
Football connects more than five billion people – we are a global family united by passion, hope, and teamwork. We reach further than any politician or environmental organisation, and with our power we can move hearts and inspire action. We Play Green’s purpose is to harness football’s power and grow the world’s Green Will.
Green Will is the public drive for – and delivery of – green living and policies. It measures our individual behaviour, consumption, and investments – and our collective support for green policies, green premiums, and public green investments.
Vision
A World United by Green Will
Only stronger Green Will can accelerate the green transition – and we can help grow it.
Mission
Mobilizing the Football Family
Football holds the power to unite people and drive the world’s Green Will forward.
Projects
Inspiration and Contribution
Building Green Will begins with inspiration – the spark that opens hearts, builds understanding, and leads to meaningful contributions.
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