We all have a role #2 play
The triple-crisis of pollution, nature loss, and global warming is accelerating. Only a society-wide green transition can protect our planet, our nature, and our way of life — and that demands stronger public Green Will.
Norway Cup 2025
Green Bag
Football reaches more than 5 billion people
Football holds a unique position as the world’s most powerful communication platform. The players are strong influential voices – with more reach and trust than politicians. By mobilizing players and the football community, We Play Green builds the Green Will that drives the green transition.
Vision
Speed up the Green Transition
We need a society-wide green transition to solve the triple crisis. Change is happening, but far too slowly. Science demands we pick up the pace.
Mission
Build Public Green Will
To speed up the green transition, we must strengthen people’s Green Will. The transition moves only as fast as people’s Green Will — and Green Will grows when knowledge turns into contribution.
Projects
Grow Knowledge Spark Contribution
People’s Green Will sets the pace of the Green Transition. We Play Green builds Green Will through projects that grow knowledge and spark contribution.
#2 Stories
Get the latest updates, news and stories from the #2 community.
