We Play Green partners with amplifying and enabling organizations to support the Green Shift in targeted regions and topics. The topics include Nature, Fashion, Food and Energy – all important areas that are vital in this shift.
We’re transforming football into a billboard for sustainability, using the sport’s passion and influence to drive change. Our collaboration with the Rainforest Foundation in Norway tackles deforestation and promotes biodiversity. Through our Fashion Program with the Green Bag initiative together with Handelens Miljøfond, we collect used football gear for re- and upcycling, giving items a new, eco-friendly life.
Look forward to the launch of Green Pass, our innovative solution for creating a circular system for football gear. You can also meet us at Norway Cup 2025. Join us as we play to save our planet!
