Posts by Lars-Otto Bjerkeng
Empowered TV, Rainforest – Meg Ryan
How the Global Soccer Family Can Save Rainforests and Fight Climate Change We Play Green, in partnership with Rainforest Foundation Norway, is leveraging the global passion for soccer to drive a green movement. Our goal is to inspire politicians and decision-makers to take decisive action against deforestation, preserving rainforests and addressing the climate crisis. Deforestation…
Read MoreGreen Bag Launch at Torshov Sport
Recycle your old football gear at Torshov Sport We’re excited to announce the launch of Green Bag at Torshov Sport Oslo! Now, you can easily recycle your old football gear by dropping it off directly at their store. Want to win a signed national team jersey? Post a picture of yourself with the Green Bag…
Read MoreGreen Bag: Oslo 2030
Introducing our next big project: Oslo 2030, an initiative aimed at environmental efforts over the next decade. Kicking off with our first project, Green Bag, which aims to encourage sustainability within the fotball family. Football, a beloved sport worldwide, carries a considerable environmental footprint. The thriving $100 billion football apparel market heavily relies on synthetic…
Read MoreNext Milan Forum 2024
We are proud to have been a part of the recent Next Milan Forum, a gathering of young leaders from around the world discussing and shaping the future. Morten took center stage to address the crucial role football can play in driving positive change and environmental sustainability. Morten’s message resonated strongly: real progress for a sustainable…
Read MoreA Champion for a Cleaner Future
Bienta and the Community Cleanup Crew: Fighting Plastic Pollution, One Sunday at a Time While inspiring young athletes, our #2Ambassador Binta is deeply concerned about the environmental challenges facing her community, such as poor waste management and deforestation. Every Sunday, Bienta and nine others from her community head out with gloves and bags to collect…
Read MoreOslo 2030 med VIF
I mars starter VIF og WPGs nye kampanje «Oslo 2030». Kampanjen skal gjennom aktiviteter inspirere bredden, fansen og de fotballinteresserte i Oslo til å engasjere seg i det grønne skiftet. De første månedene av kampanjen er blitt til virkelighet med støtte fra Handelens Miljøfond og Telia. I de første månedene skal kampanjen fokusere på sløsing,…
Read MoreBinta, Our First #2 Ambassador in Africa!
We’re very excited to introduce our first #2 Ambassador from Africa, Binta Barry! Binta is a 22-year-old manager of the “Super Butterflies” which is the football academy for the Butterfly friends. The Butterfly Friends is a Norwegian organization that has been operating 5 schools for over 5,000 students since 2002. Mostly for females, this…
Read MoreWPG up for the Micros d’Or
WPG is up for an award! The Micros d’Or (Golden Microphones) is an award for the best audiovisual reports of French sports. Our documentary, “A Green Change” is up for the Micros d’Or under the category “Planet Sport”! Made by channel Canal + and journalist Benjamin Falanga, this short documentary follows Morten’s evolution from an…
Read MoreWPG Players for Ecosia Campaign
“We can’t save the planet by being shy about it” As seen with our players, it’s okay not to know everything about the planetary crises; what matters is taking the time to educate ourselves. 🌍💡 With Ecosia, you can educate yourself whilst planting trees with every search. Support the Green Shift one click at a time…
Read MoreBart on “De top van Onderop”,
Bart Vriends is the current captain of Sparta Rotterdam in the Eredivisie and has been a WPG ambassador since 2022. Being one of the most outspoken footballers about the planetary crises in the Netherlands, (alongside fellow WPG Ambassador Siem de Jong), Bart has continued his advocacy off the pitch by becoming an ambassador for the…
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