The topic of the educational documentary is the impact of sports on communities & the world, featuring our founder Morten Thorsby and Anders Haug Larsen, Director of International Advocacy at Rainforest Foundation Norway.
The episode will air on 170 local public television stations throughout the USA from December 2024 to end of year 2025. An educational campaign will be broadcast via ESPN throughout 2025. Read more about the campaign here. We are looking for partners to join us on this vital journey – contact us for more information:
Check out Morten in Telia’s “Utfordrerfond” (Challenger Fund) campaign where we are being recognized for pushing the boundaries to create a more environmentally and socially conscious society!
We Play Green was presented at the Norwegian Pavillion at COP 27 in Sharm El-Sheikh, Egypt in 2022.
The Green Shift is a global challenge. If we can mobilize the individuals of the enormous global football family, we can win the game against the planetary crises. To help the players mobilize the football family members, we need to facilitate collaborations with a diversity of stakeholders.
To make such collaborations possible, we have designed an activation platform that benefits all, scales globally, operates locally, and effectively impacts the different segments of the football family, including grassroots, fans, and supporters.
