The Play More Jersey – our own supporter jersey

Every season, millions of new kits are produced – designed to become obsolete. Sport has become part of the fast fashion system, and it’s time to talk about it.

Together with outdoor brand Northern Playground, we’ve created «The Play More Jersey», a supporter shirt made to be worn again and again – at football matches, on the handball court, in Holmenkollen and on everyday occasions. 100% cotton, with a timeless design free of year or season stamps!

It’s not made to point fingers, but to help strengthen the will for greener choices. To cheer for both Norway and the planet!

Because that’s where the key lies. Industry doesn’t change until demand changes. Politics and markets mirror the will of the people. If people demand green, industry produces green.

If this jersey becomes popular, it sends a signal to the industry that people actually want something different. That’s how we believe the green transition must be approached – from the bottom up.

We all have a role to play, and we can all choose to play it differently.

Find the project page by clicking here.

We are very proud of this collaboration!