Telia and Green Bag

Purpose

To open the football family’s eyes to its growing waste problem — and show that change is possible. The Green Bag gives every piece of gear a second life through rental, repair, and reuse — cutting waste, lowering costs, and proving that sustainability belongs in the game we love.

About the project

This project was developed through We Play Green’s participation in Telia’s Utfordrerfond (Challenger Fund) — a campaign celebrating changemakers who push society toward a greener and more inclusive future.

As part of the collaboration, Telia brought the Green Bag story to a national audience through major media outlets including VG and TV 2. The campaign reached more than 1.5 million people, with over 10% watching the video for 10 seconds or more— turning awareness into real engagement.

Read the article here:
https://www.telia.no/om-telia/telia-utfordrerfond/derfor-har-jeg-2-pa-ryggen/