Behind the scenes with WPG and TV2

⚽🌱 Behind the scenes with We Play Green!

Last week, Norwegian television channel TV 2 visited Morten at his home in Italy to get an inside look at his work with We Play Green.

From filming and photoshoots, to capturing the day-to-day efforts behind the foundation, they got a glimpse of how football can be a powerful platform for inspiring environmental action.

Morten shows that it’s about more than football. It’s about attitudes, actions, and the willingness to make sustainable choices. He inspires young people and adults to take action for the environment in a way that is authentic, personal, and relatable.

💡 Did you know? Football has a global reach larger than most political campaigns. When players like Morten Thorsby use their platform for green action, we can reach millions and turn awareness into real public will for the environment.

Follow We Play Green for stories, projects, and inspiration from the intersection of football and sustainability! 🌱