Green Pass

Purpose

To enable the football community to register green contributions — and sponsors to reward them — turning every contribution into real value that helps fund We Play Green’s transition projects, such as the Green Bag and the Artificial Pitch Campaign.

About the project

The Green Pass connects football’s everyday choices with measurable impact.
Individuals and families sign up through the Green Pass app and register their contributions — such as:

• Nature compensation when purchasing new football gear
• Reusing We Play Green shopping bags
• Buying green products and services from We Play Green partners
• Participating in green community work
• Reducing energy use, using public transport, or biking to practice

Each registered contribution is rewarded by sponsors recruited by We Play Green. These rewards are channelled into the clubs and projects chosen by each sponsor — creating a continuous flow of funding back into football’s green transition. Sponsors, in turn, are compensated through image rights, visibility, and tailor-made marketing campaigns designed by We Play Green.

How it works

The Green Pass is designed to integrate seamlessly with partner loyalty programs, making registration simple, rewarding, and valuable for everyone involved. New partners and contribution opportunities will be introduced continuously — expanding the impact as the football community grows its Green Will.