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Morten and WPG on BBC Radio’s Rare Earth Podcast

2 min. Read · Published by WPG on 30/04/26

Morten Thorsby and WPG attends BCC Radios Rare Earth Podcast

#2 Stories by We Play Green
2 min. Read · Published 30 Apr 2026

What happens when the world’s biggest sport meets the planet’s biggest challenge?

That question set the stage when Morten Thorsby joined BBC Radio’s Rare Earth to discuss the growing climate impact of football.

“There is a growing awareness,” Thorsby noted. “But it is far from enough.”

A Game at a Crossroads

Football is increasingly facing a fundamental tension.

On one side, the sport continues to expand — with more matches, larger tournaments, and sustained economic growth. On the other, there is a rising understanding that this trajectory places mounting pressure on both players and the environment.

This tension is no longer theoretical. It is already visible across all levels of the game.

From extreme heat disrupting matches, to waterlogged grassroots pitches, to ongoing debates about the future of international tournaments — climate change is actively reshaping football as we know it.

Signs of Progress

Despite the challenges, there are encouraging signs of change.

Clubs and organizations are beginning to make more conscious decisions, particularly when it comes to travel. For example, Thorsby’s club, U.S. Cremonese, has introduced high-speed train travel for regional away games.

These may seem like small steps, but they represent a broader shift in mindset — one that acknowledges the responsibility football holds as a global industry.

Beyond Incremental Change

One of the key takeaways from the Rare Earth discussion was clear: incremental improvements will not be enough.

Like many other sectors, football must undergo systemic and transformational change. Not only to reduce its own environmental impact, but to safeguard the very conditions that make the sport possible.

This is not about limiting the game — it is about securing its future.

Protecting the Future of Football

At its core, this conversation is about preserving what football represents.

A global source of joy, connection, and identity — a game that transcends borders and generations.

Ensuring that football can continue to thrive in a changing world requires action today.

Listen to the full episode here!