About us

We Play Green

Founded by professional footballer and environmentalist Morten Thorsby, We Play Green is a non-profit organization committed to growing the public Green Will by mobilizing players and the football community.

Our History

In 2020, footballer and environmentalist Morten Thorsby realized the climate crisis kept unfolding while football remained silent. He founded We Play Green to give the game a voice — and use its influence to protect our planet, our nature, and the way we live.

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Our Approach

Vision

Our Vision

Our vision is to speed up the green transition.

The triple crisis — pollution, nature loss, and global warming — threatens the way we live.
The only solution is a holistic, society-wide, and global green transition — transforming
our economy, politics, and lifestyles.

Mission

Our Mission

Our mission is to build Green Will.

People’s Green Will decides the speed of the green transition. Politics and markets mirror the
will of the people. When more people understand, care, and contribute, change accelerates.
That’s why We Play Green mobilises football players, clubs, and grassroots to grow
knowledge and spark contribution worldwide.

Audience

Our Audience

Our audience is the football family — players, fans, and clubs across all levels of the game. Through football’s reach and emotional power, We Play Green connects with over half the world’s population — and inspires action far beyond the sport.

Projects

Our Projects

Our projects fall into two pillars — Knowledge and Contribution.
Knowledge builds understanding and engagement; Contribution turns that knowledge and awareness into real action and change.

Meet the team

Our team consists of players, ex-players, coaches and ex-coaches from professional leagues worldwide.